Ben Grossman is the SVP, Group Strategy Director at Jack Morton Worldwide (IPG), overseeing the strategy practice across the New York, Boston and Princeton offices. Ben leads new business pitches and establishes vision for accounts, setting the agency’s approach to business consulting, brand planning, communications architecture and measurement. He also serves on the agency’s Global Creative Council and heads the agency’s digital and content marketing practice.
Ben has set strategy for some of the world’s foremost brands, including Subway, Liberty Mutual, P&G, Love Has No Labels, Fidelity, Calvin Klein, PUMA, Lady Gaga’s Born This Way Foundation and many more. Attuned to what’s next and what constitutes best practices, he is passionate about business strategy, data-driven decision-making and creative efficacy.
Ben has presented around the world for iconic events and organizations, including SXSW, CES, Microsoft and Intel. He has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine, and his thought leadership pieces have garnered hundreds of thousands of views globally.
At the office, Ben enjoys writing in purple ink, developing team members and fostering close partnerships with clients and colleagues. Outside the office, he can be found attending group fitness classes, listening to long-form narrative journalism and hosting game nights.