Grail Noble started Yellow House Events to create a place where clients would feel at home and employees would love to work: A place where they could create exceptional experiences for the brands they are lucky enough to work with.

How she spends her  days:

Strategy | Leadership | Design | Business Development | Company Growth | Mentorship | Purpose | Contracting | Public Speaking | Creating shareable moments that matter | making the team laugh when things are too serious.


  • 25+ years in event marketing, sponsorship and communications.
  • Worked on the “client side” with YTV, the NBA, Molson and The Heart & Stroke 
 Foundation, gaining valuable experience in the international media, sports, 
 non-profit, retail and in consumer packaged goods.
  • Oversaw sponsorships, events and promotions for brands like Coke, Nike, 
 Nestle, and on the Molson Indy Car races. Also worked as a snowboarding 
 instructor in Switzerland and a bartender in Portugal!
  • Listed on the Profit 100 for 5 years and on the W100 top female 
 entrepreneurs in Canada. Winner of the regional RBC Female Entrepreneur of 
 the Year and winner of the BDO Business Value award.

What she loves

Being an entrepreneur | white wine or a good Moscow Mule | her family | her ‘side-hustle’ as a dedicated hockey mom to two boys | mashed potatoes | travel | cottage life | her husband, Paul and their two bossy grey cats.