Recognized across North America as a connecting force in experiential design and live events, Aaron is an industry leader in strategic consultation and campaign development. As an influencer and speaker, Aaron has held roles with prestigious associations and foundations both in and out of the industry, won numerous awards and has been recognized as a Meetingsnet changemaker, Meetings Today Trendsetter and Eventex Top 20 most influential in Canada and worldwide. As the President and CEO of Fifth Element Group, Aaron has set his own path in Toronto and international markets to lead a team in fostering long-term connections for annual growth through live and experiential events of high impact. Today, Aaron partners with SME businesses to action client objectives with a results-oriented mindset by leveraging key trends in marketing, sales and branding. This focus on developing businesses and providing consultation in change management has garnered him attention as a global changemaker in advocating for a connected and more socially conscious events industry.