Melissa Arnott is a strategic leader and entrepreneur with over 30 years of experience in the trade and consumer show industry. Melissa has produced more than 100 exhibitions and events over her career and is known for transforming shows into powerful platforms for business growth, brand engagement, and community building. Her career includes executive leadership roles, where she led large-scale events, drove revenue growth, and built high-performing teams across diverse industries. As an entrepreneur, she successfully launched and scaled two B2C show portfolios from the ground up, growing them into established, high-value brands before their acquisition by a major industry organizer. Melissa serves as President of the Canadian Association of Exposition Management (CAEM), where she plays a key role in advancing industry standards, fostering community, and supporting the growth of Canada’s exhibition sector. Melissa brings a practical, future-focused perspective on event strategy, marketing, and audience engagement. A respected industry voice, she has a proven track record of leveraging trade and consumer shows to spark innovation, accelerate growth, and shape the future of live events.