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The Conversation Continues: Building the Blueprint, Together
Last year, we started a national conversation, one that challenged the status quo and united event professionals across Canada around a simple idea: our industry requires standardization. From pricing standards to fair contracts, from burnout to leadership buy-in, hundreds of voices came together to say enough.
The response was extraordinary. Surveys, roundtables, and open forums sparked real dialogue and real progress. Today, that spark has grown into a movement.
This year’s Forum, happening on Wednesday, April 29, 2026, from 9:00 AM to 11:30 AM at the Great Canadian Casino Resort Toronto, is where we take it further. We’ll reveal what’s been achieved so far, share the national survey results and focus on implementing the next phase of the industry-wide standards adoption plan. Whether you joined us last year or are new to the conversation, this is your chance to contribute to a stronger, more respected, and more sustainable event industry in Canada.
Our industry is changing fast. AI, new business models, shrinking budgets, and shifting expectations are reshaping how we create, collaborate, and deliver value. The Forum is where we make sure event professionals lead that change, not react to it.
Your voice is essential. Whether you’re a planner, supplier, producer, or educator, you have a stake in what comes next. Be part of the movement that’s reshaping the future of events in Canada.
- Proving Your Value: How to demonstrate ROI, justify budgets, and position events as strategic business drivers.
- Negotiating Better with Suppliers: Strategies to protect your interests, secure fair contracts, and ensure long-term partnerships.
- Protecting Yourself: Setting boundaries, using contracts effectively, and getting paid for expertise—not just execution.
- In-House Planners: Ensuring recognition & fair compensation: tactics for ensuring your role is valued internally and advocating for salary, title, and resources.
- Entrepreneurs and suppliers: Levelling the playing field: Competing against unfair pricing practices, creative idea shopping, and industry-wide inconsistencies.
- Supporting the System: How we can build a more effective industry: from pricing transparency to potential accreditation models, we’ll discuss what’s possible and what’s next.
- A Powerful Network of professionals committed to driving real change.