Lara McCulloch

Lara McCulloch

Lara McCulloch

A renowned, results-driven branding and marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara brings ‘Big Brand Thinking’ to small business.

Her consulting firm is focused on building growth, reputation and evangelism for companies around the world. She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities, #eventprofs, which was featured in Tim O’Reilly’s

The Twitter Book. She also produced the Start Some Shift podcast, which hit iTunes New & Noteworthy list in less than 24 hours. She travels around the world as a keynote speaker and workshop facilitator, changing the way that companies think about their brands.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous industry Advisory Boards, a monthly column for an international magazine and recognition by ILEA for dedication, spirit and leadership. She was named Top 40 under 40 by Ignite and Rejuvenate Magazines, honored with the Spirit of the Industry award by CEI and was esteemed with the title of Industry Innovator by BizBash Magazine. She graduated from Ivy Business School’s Executive Program, but it’s the title of Mom that brings her the most pride. When she’s not building Lego with her son, she’s been known to board down active volcanoes, spelunk 16 stories underground, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet.

Lara’s Session- Microniching

Most small businesses struggle to stand out in a very loud and competitive market. The side-effects are that they find themselves competing on price more than they’d like to admit and find it a constant battle to get new leads. All the while, some people in your industry are killing it – they’re working with great clients, on great jobs and seem to be demanding a premium.

So, why are so many small business owners failing to cut through the sea of sameness and make real money when the opportunity is clearly there?

The answer isn’t rooted in a new Facebook ad, a better marketing funnel or expensive pay per click campaigns.

It comes down to one critical and often overlooked fundamental: Microniching. And Lara will share with you exactly how to use it in your business for success.